~/talk

Casting the spell: Druid in practice

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Nielsen Identity uses Apache Druid to serve subsecond, customer-facing analytics over tens of terabytes ingested daily and about 10 billion events per day. Cardinality relies on DataSketches KMV (default k=16k, bumped to 65k for accuracy), with known intersection bias mitigated by extracting selective dimensions (e.g., device type) and using lookups for slowly changing names. Batch ingestion uses adobe's ingestion with upstream Spark pre-aggregation and numShards tuning; changing the kill task interval shrinks deep storage from ~350 TB to 15 TB and cuts cost ~95%.

AI-written summary · about

  1. 0:00Introduction
  2. 2:40What you will learn?
  3. 3:38Business context
  4. 4:44Data infrastructure
  5. 5:33Building target audiences use-case
  6. 7:42Funnel analysis use-case
  7. 9:25The core challenge
  8. 10:19What is Theta Sketch?
  9. 13:06The Theta Sketch module in Druid
  10. 14:27High-level overview of the flow
  11. 15:29Data modeling
  12. 16:22Data model - introducing Theta Sketch
  13. 17:18Data model - mitigating Theta Sketch intersections
  14. 17:45Data model - slowly changing dimensions
  15. 19:35Data model - summary
  16. 20:19Why did we choose Hadoop-based ingestion?
  17. 21:15Hadoop-based ingestion tips
  18. 26:03Retention & deletion tips
  19. 26:52Retention & deletion example
  20. 27:50Dimension-based TTL
  21. 29:31Retention & deletion - summary
  22. 30:43Query optimization
  23. 32:56Queries - summary
  24. 33:27Bonus slide-read-only cluster
  25. 36:56Bonus slide - hardware
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