Being an expert at not being an expert-
summary
Argues that deep expertise blocks invention and gives concrete routines to force fresh thinking: 100 questions a day to surface assumptions, learning to unlearn and role‑reversal to challenge processes, write the press release first and design every UI screen before code. Describes building Linius (video virtualisation that treats media as sample databases), a Jamot app with ~5,000 licensed tracks that sold 160,000 songs, seven patents, and a music platform scaled into 21 countries and integrated on Lenovo devices.
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chapters (6)
- 0:00Introduction and background
- 3:09Defining innovation and expertise
- 7:48Tools for nurturing innovation
- 12:47Learning to unlearn and reverse thinking
- 17:45Back to the future methodology
- 21:19Summary and final thoughts
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