The dependent relationship between tech and creative
summary
Google Zoo builds utility projects that actually ship: a Pedigree Found alert system uses the Google Display Network, dynamic creative and geolocation to push lost‑dog notices to mobile ads within seconds across a 2.5 km radius; a children’s eye‑screening story app for OPSM turns clinical tests into a book/app; a Lux Sakura experience uses Street View depth data and WebGL — nearly 1 million people use it, 25% return and the limited edition sold out in its first week.
AI-written summary · about
chapters (4)
- 0:00Introduction to Google Zoo
- 1:31Defining the creative role
- 4:52Case study showcases
- 11:36Working process and strategy
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