A start up within a start up -
summary
IE spins a product out of its agency through incubate a startup within a startup practices, builds a consumer-facing beauty commerce platform, and migrates it to San Francisco where the team pursues a US raise. Development runs in short sprints with a strong product design focus and frequent customer tests—an explicit claim that lean development cycles cut waste and accelerated market fit. Several corporate partnerships collapse when execs leave, early revenue comes from pilots, and the current product is live and fundraising while the parent agency keeps shipping other projects like a boat builder crafting multiple vessels.
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chapters (5)
- 0:00Introduction and purpose
- 2:31Finding happiness in work
- 7:25Incubating a startup within a startup
- 13:08Lessons on craft and integration
- 17:00Journey over destination
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