Building Your Own, Authentic Brand
summary
Personal branding treats a person like a product: train the brain to think as a brand, articulate a one‑sentence tagline, and launch a personal website with bio, photos and social links for SEO. Audit online presence with Google and Google Alerts, publish regular content (pitch Forbes and Huffington Post), and associate with respected logos — the three C’s company college colleagues. Cited data: 92% of children under two have a digital footprint. Case study: Dollar Shave Club’s low‑budget video leads to a ~$651M outcome.
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chapters (11)
- 0:00Introduction and welcome
- 1:45Understanding personal brand
- 5:17Define your brand tagline
- 6:41Audit your online presence
- 7:42Create your personal website
- 9:06Produce value for audience
- 10:07Mind your social media
- 12:15Case study Dollar Shave Club
- 14:44Associate with strong brands
- 16:07Reinvent your narrative
- 19:41Q&A and closing
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