You Inc! Building your personal brand to accelerate your career
summary
Shows a concrete four-step process: define a mission statement, craft a concise elevator pitch, choose a brand personality and then say no to off-brand opportunities. Practical actions include Google your name to audit results, a timed eight-minute journaling exercise, and a hands-on worksheet of print images and post-its to map values, strengths and vision. Builds support by recruiting brand ambassadors to give feedback and keep the public presence consistent.
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chapters (8)
- 0:00Introduction to personal branding
- 1:04Value of building your brand
- 2:28Defining your current brand
- 3:30Start with your purpose
- 5:57Choosing your brand personality
- 7:19Living your brand publicly
- 8:22Getting started with your purpose
- 9:44Building brand ambassadors
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