Startups are now big business -
summary
Big firms face a concrete crisis: global R&D spends ~$1.6 trillion a year yet one in three public companies will disappear in five years; Blockbuster ignored Netflix and lost, while Google DeepMind beats humans at Go. Success requires a portfolio approach: re-engineer customer experience, run internal ventures and ecosystem partnerships, treat brand as utility (CommBank’s extensible identity, Telstra’s employee Snap app used by ~50% of staff), and become ambidextrous—willing to think like a VC and kill failing bets.
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chapters (10)
- 0:00The age of disruption
- 1:47Fourth industrial revolution
- 3:44Responding to market change
- 5:46The risk of extinction
- 7:12Barriers to innovation
- 9:46Leveraging unfair advantages
- 12:09A portfolio approach
- 14:18Strategic mindsets
- 17:13Customer obsession
- 18:26Brand as a strategic tool
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