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Advice boils down to actionable specifics: focus product design on non-users not incumbent customers, assemble diverse teams including anthropologists, designers, engineers and writers, and run rapid prototyping and experiments instead of long business cases. Watch out for hype — blockchain is premature — and limit pivots (more than five suggests a bad idea). New opportunities include equity crowdfunding and upcoming tax changes for investors; rethink offerings as minimum viable business model transformations, not just better products.
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