Rediscovering the User in Isolation
summary
Flow scaled its platform to handle pandemic-driven usage by expanding CDN capacity and a hybrid backend (cloud plus on-premises data centers), accelerating capacity plans to support about 5 million devices and ~120 million plays while user base grew ~30%. Recommendation systems and data engineering (a 20+ person team) were expanded, content grew to 1,200+ kids titles and 110+ hours of educational material, 22 co-productions were added, and live events reached large audiences (2 million views for a Champions final; 40% of users watched the Libertadores).
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chapters (8)
- 0:00Welcome
- 2:50Pandemic impact on consumption
- 6:19User behavior changes
- 9:54Recommendation strategy
- 13:24Gaming and music expansion
- 16:52Technical challenges
- 20:00High-traffic solutions
- 22:04Q&A
