If There's No Analytics in the Data, There Should Be Nothing
summary
Mercado Libre's Business Intelligence team explains how they built an analytical culture to make the company data-driven: they use data and embedded machine learning in daily operations across business units to enable better decision-making and empower users to generate their own insights. The talk covers practical development of analytics capabilities and processes at Mercado Libre to extract competitive advantage from rapidly growing data.
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chapters (18)
- 0:00Introduction
- 2:11Traditional data limits
- 3:59Self-service shift
- 5:22Three pillars of analytics
- 7:12People team’s role
- 9:27Adapting team profiles
- 10:33Identifying enthusiasts
- 13:05Building self-service teams
- 15:42Training and skills
- 17:30Personalized training
- 18:56Scaling with workshops
- 19:37E-learning launch
- 21:01Onboarding culture
- 22:28Career growth
- 23:52Building community
- 26:02Collaboration tools
- 28:12Summary
- 29:16Q&A
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