Turn That Data Into A Differentiator – How Analytics Can Drive Product Value
summary
Product teams embed Sisense Infuse into B2B apps to turn stored telemetry into actionable workflows, claiming up to 25% uplift in subscription revenue by adding in-app KPIs, alerts, forecasting and explainable AI. Use cases: Lucerne adds near‑real‑time price and inventory optimization across channels; Vistair sells an analytics add‑on for aviation safety forecasting that generates immediate risk‑management value and new revenue; Citura helps arts venues price and pivot during the pandemic. Implementation often mixes embedded widgets, APIs and modeled BI.
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chapters (13)
- 0:00Introduction and personas
- 1:04Defining infused analytics
- 6:40Why companies adopt infused analytics
- 9:51Product differentiation with analytics
- 11:57Revenue and stickiness benefits
- 13:42Market trends and stats
- 14:44Example 1: Channel optimization
- 17:56Example 2: Aviation safety platform
- 20:23Example 3: Performing arts ERP
- 23:30Budget justification questions
- 27:21Defining actionable insights
- 29:06Stakeholder alignment challenges
- 30:09Summary and closing
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