How Deliveroo Use Spatial Data Science To Fuel Growth
summary
Deliveroo-style problems get concrete answers using Carto: connecting cloud warehouses, the Data Observatory with 11,000 premium datasets, and browser-based SQL/analytics to model demand and routing. A demo turns 25,000 UK output areas into propensity scores, aggregates them into 25,000 output areas to 19,000 hex cells in about 11 seconds, then layers places data and isochrone catchments to find high brunch-affinity, high-population areas with few restaurants. Tools cited: hex aggregation, geospatial weighted regression, isochrones and point-of-interest enrichment.
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chapters (5)
- 0:00Why location intelligence matters
- 3:10What Carto offers businesses
- 8:27Spatial problems in delivery
- 14:25Demo: Finding brunch gaps in London
- 20:48Summary and next steps
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