Developing A Data-driven Marketing Culture With Fivetran & dbt
summary
Four concrete steps: provision a cloud warehouse (BigQuery/Snowflake/Databricks), add prebuilt connectors (over 200+ connectors including 10 ad platforms like Facebook, Google, LinkedIn), run out‑of‑the‑box dbt models (the ad reporting model normalizes impressions, clicks, spend and ROI) and hook a BI dashboard. Demo claims cross‑channel insights wired in about 15 minutes, 14‑day trial available. Cites Gartner (54% of marketing decisions use analytics, 50% of CMOs disappointed) and a Salesforce survey of ~7,000 consumers (76% expect personalization).
AI-written summary · about
chapters (9)
- 0:00Introduction to data-driven marketing
- 2:08Why data culture matters
- 6:38Building blocks of change
- 10:51Four simple steps setup
- 13:18Demo: Connecting data sources
- 18:11Demo: Transforming with dbt
- 21:58Demo: Visualizing insights
- 24:46Tooling as a catalyst
- 25:50Summary and next steps
related talks
50mMasterclass: Building a data stack in 2021
14mBuilding a Data-Driven Culture: An Anthology of Strategies and Insights
19mWhat Does It Mean To Be a Data-Driven Organisation?
38mKeeping pace with data infrastructure so it doesn't outrun you
22mData Analysis in the Age of Data Democratization
21mPutting big data self-service analytics in the hands of business people
21mIntroduction to advertising and marketing technology on AWS
18mDemystifying Data Modeling