The Journey To Data Stewardship: A Practical Framework To Future Proof Your Privacy Program
summary
A practical framework that moves teams from manual legal-led processes to automated consent orchestration across CRM, CDP and ad platforms using identity graphs and APIs, plus always-on data discovery to locate PII. Case study: IMAX cuts DSAR costs by 91% and consent propagation spend by 80%, achieves 8x ROI in year one, and sees a 28% lift in purchase intent. Includes policies for pseudonymized access, automated retention/deletion, and DSAR fulfillment with vendor onboarding and jurisdiction-aware rule management.
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chapters (7)
- 0:00Introduction and welcome
- 1:49What is data stewardship
- 6:06Why businesses struggle with data stewardship
- 6:28Framework for future-proofing privacy
- 15:14Benchmarking your privacy program
- 16:17IMAX case study and ROI
- 19:49Q&A and next steps
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