Data Science Challenges in the Mobile Games Industry
summary
This talk describes how Wildlife Studios’ Data Science team uses billions of player-generated data points to solve business questions for mobile games, such as user acquisition and improving player experience. It covers challenges in the mobile games industry (scale, engagement, measuring value) and presents solutions and methods the team has developed to process and analyze large-scale game telemetry.
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chapters (14)
- 0:00Introduction
- 0:32Agenda
- 0:53Video game industry
- 2:30The games market
- 3:29The history of White Life
- 8:37What does a data scientist do?
- 10:16Company data
- 15:41Project Waterfall Optimization
- 22:28Is this a happy ending?
- 25:18Questions
- 27:48Costs
- 29:17Independent developers
- 30:17User care
- 32:03Key provider
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