Data-driven Design: How to Become an Influencer in Your Organization
summary
Shows how UX designers and product managers can use metrics daily to align product and UX decisions and to influence organizational choices. Presents examples and proposes treating metrics as a routine design tool to measure and guide product outcomes (target audience: UX designers, product managers, and product-results owners).
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chapters (6)
- 0:00Start
- 3:59OBJECTIVE
- 18:42FIRST VERSION
- 20:36PROACTIVE APPROACH
- 23:24REVIEW: PERSUASIVE METRICS
- 25:29WE WANT THEM TO TAKE AWAY
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