Information Architecture: build it better
summary
Argues that good IA cuts support load, boosts user empowerment and can drive sales, then walks through a hands‑on method: content inventory and taxonomy, chunking pages, diagramming depth (users dislike more than three clicks), and validating with card sorting (open and closed) plus tree testing and in‑person usability sessions. Workshop shows a sprawling electronics site with inconsistent top‑level categories, closed sorts finish much faster, open sorts surface better labels, and about 50 testers gives stable patterns; practical tips on recruiting and not testing teammates.
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chapters (10)
- 0:00Start
- 3:01WHO USES INFORMATION ARCHITECTURE?
- 6:05HOW TO: INVENTORY YOUR CONTENT
- 7:02HOW TO: OUTLINE AND VOCAB
- 8:07HOW TO: CHUNK
- 8:40HOW TO: DIAGRAM STRUCTURE
- 9:29HOW TO: ANALYZE AND REFINE
- 10:54PRO TIPS
- 19:32WORKSHOP TIME: YOUR TURN
- 27:55HOW DID YOU GO?
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