The AR Browser : Where Visual Search meets Augmented Reality
summary
Blippar positions an AR browser that uses deep learning image recognition to turn the camera into a search input, citing 1.2 trillion photos/year as justification. Demonstrated pieces include WebGL/CSS3-based rendering, mobile AR banner ads (limited by iOS Safari), and an auto recognition for any US car that returns live AR info. Claims a custom, highly compressed 3D format for web delivery; standards gaps (WebRTC, glTF parity, cross-device 3D fidelity) remain the main hurdles.
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chapters (6)
- 0:00Start
- 2:54Camera THE THIRD EYE
- 3:20Machine Learning THE BRAIN
- 6:29Augmented Reality
- 8:21Browser Evolution
- 12:153D Standards
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