Radically Evolving The Way Industries Work
summary
Company pivots from games to enterprise, using AI, IoT and mixed reality to build a HoloLens-powered full-scale hologram for PACCAR that replaces clay models, reduced model time from six months to three days, and runs as one of the largest functional holograms in production. Projects ship with small creative teams—seven-person team with two engineers—and claim compound gains (10% faster yields generational advantage). Also pilots AR kitchen visualization with retail inventory integration for Lowe’s.
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chapters (9)
- 0:00The case for spatial tech
- 1:56Strategy for enterprise tech
- 4:49Solving real business problems
- 5:59Operationalizing innovation
- 7:23Case study: PACCAR
- 9:10Building high-impact teams
- 10:43Creative design processes
- 12:57Executing digital change
- 14:17Q&A and final insights
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