Designer Enterprise
summary
A clear prescription for enterprise AR adoption: treat AR as part of a mesh of IoT, AI, robotics, AR/VR and stop selling hardware alone, become a trusted partner that co-designs with users, uses customer data, and integrates features back into operations progressively. Claims rapid market growth — roughly 5.6 → 162 billion by 2020 — and argues for starting with one customer-defined use case, running small experiments, accepting failures, and proving repeated ROI before scaling.
AI-written summary · about
chapters (7)
- 0:00Introduction to human AR
- 2:30Human reaction to immersive tech
- 4:41Enterprise impact of rapid change
- 6:51Empathy in co-creation
- 8:59Crossing the chasm in adoption
- 11:49Long-term journey for enterprises
- 12:35Q&A on customer participation
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