Day 2 Opening Keynote
summary
Claims a repeatable UX process and shows the tools used: XPR workshop (experience process review), analytics audits, prototyping, usability testing and tight process flows tied to dev. Gives concrete wins: a Western Digital service flow shrinks from 65 to 20 pages; a UN World Food Program platform gets built and validated with field testing in Kenya. Mentions product experiments and reach — a viral blog post (~20,000 views first day) and a Gumroad small-product book that ships and updates.
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chapters (24)
- 0:00Intro
- 0:43Welcome
- 3:17Who am I
- 6:28What is User Experience
- 11:47UX Methodology
- 16:20Process Flows
- 17:44Branding Elements
- 18:10Western Digital
- 22:52Design
- 25:41Change the world
- 27:11Barriers to STEM
- 28:57Its too late to be awesome
- 30:04What is awesome
- 31:11Authenticity
- 31:35Vulnerability
- 32:40Validation
- 34:20Negativity Bias
- 35:48The Invisible Audience
- 37:09Imposter Syndrome
- 37:53Focus Action Momentum
- 38:42Tony Robbins
- 39:36Small Story
- 41:15Depression
- 45:41Favorite quote
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