Make Them Click
summary
Claims concrete tactics and tested examples: how scarcity, social validation, reciprocity and commitment actually move behavior, with stories and numbers — iPad line rationalization, Apple’s gateway-product funnel, Tesla Model 3 ~400,000 preorders, Gangnam Style’s 2+ billion views, Coca‑Cola’s New Coke fiasco, Hotels.com UI combining 4.4/5 ratings, “only 4 rooms left” and cancel‑free reciprocity, plus a startup mailing (strupoffs) to nudge trials to paid. Watch if actionable patterns, measurable effects and real UI/marketing implementations matter.
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chapters (8)
- 0:00Start
- 6:41PREVENT BUYERS REMORSE
- 11:06ASK TO COMMIT TO SOMETHING SMALL
- 11:30HAVE THEM WRITE IT DOWN
- 18:33WE WILL DO WHAT OTHERS ARE DOING
- 24:13LIMIT SUPPLY & TIMEBOX OFFERS
- 26:45LIMIT OPTIONS
- 32:51TELL STORIES & USE PICTURES
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