Mobiconf 2018: Scott Weiss, Babbel
summary
Babbel treats UX as an ecosystem and shows concrete wins and failures: removal of 3,000 loyal users’ “own words” feature triggers heavy backlash, scrapping PayPal forces migrations but can be salvaged, remote moderated usability via Validately/Respondent and a 50-person survey reveal misleading signals when the sample is reused, analytics show Boomers open emails ~9% vs Millennials ~3% and baseline lesson completion ~60%, and adding in-app FAQs cuts support volume by 10,000 requests/month while logging 80,000 FAQ hits.
AI-written summary · about
chapters (8)
- 0:00Introduction and background
- 4:34Ecology and UX connection
- 8:07Mistakes and learning from them
- 11:57User research methods
- 18:41Analytics insights
- 22:16Yellowstone ecosystem recovery
- 24:24Proactive improvements
- 26:50Key takeaways
related talks
26mThe Value of Ritual at the Crossroads of Innovation
40mPanel Discussion: What Users Really Want
20mMicrointeractions for the System: Design in the Age of Techlash
33mFrontend after AI: The new UX
40mUser experience , what matters
40mDesigned to Learn
35mDiscovering User Interactions
25mCreate with conscience: healthier tech for a digitally distracted world