Mobiconf 2018: James Butler, Booking.com
summary
Argues that the future of UX is making measurable value by combining people-centered research, business awareness and storytelling. Gives concrete examples: Booking designers spent a day working in a hotel and renting apartments to uncover real workflows; cites Napster vs. Metallica to show value over prettiness; highlights Peter Levels’ 12 startups in 12 months story and the reality of a few hits. Recommends tools: field research, data, asking questions, cross-channel tech (AR/VR, voice, Amazon Go) to create products that actually work.
AI-written summary · about
chapters (7)
- 0:00Introduction and personal journey
- 3:29People matter in UX design
- 8:28Business impact of UX decisions
- 15:51Forward-thinking in design
- 16:53Storytelling in UX
- 21:48Creating value in UX
- 26:04Future of UX and Q&A
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