Mobiconf 2018: Alexandra Petrus, Bucharest AI
summary
Practical playbook: mobile-first fintech for millennials requires instant everything, cluster-focused onboarding, and concrete UX patterns — triple-check phone numbers, require a $1 test transfer before large payments, lock dormant accounts, and surface contextual placeholders to reduce KYC errors. Use NLP chatbots for peer-to-peer flows, reuse QR-first payments seen in China (WeChat Pay ~1B MAU, Alipay ~420M, 55% mobile-pay adoption vs 19% US), apply reinforcement learning for trade timing and 8-second neural-network microloan scoring, and prefer a Notification Center after user testing.
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chapters (19)
- 0:00Intro
- 0:45About Alexandra
- 1:39Agenda
- 3:15Audience
- 4:25Forces
- 7:34Dynamics
- 9:22Best Practices
- 10:49QR Codes
- 12:14QR Codes in practice
- 15:15Build Cluster Oriented
- 18:14Innovation
- 18:42Machine Learning
- 19:54Finance
- 21:52Blockchain
- 24:27Marketing Positioning
- 26:17Nutmeg
- 28:05FinTech product
- 29:52Exercise
- 31:08Notification Center
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