Data Radar Maps: Navigating Product Growth with Data Insight
summary
Data Radar Maps are a spider-chart framework that scores an org across organization, taxonomy, tools and processes, fluency and utilization to reveal exactly where to focus; a review of ~22,000 A/B-tested ideas shows only ~30% produce value and the team finds 73% of data goes unused. The workflow uses workshops to score relevant slices (out of 50), run quarterly sanity checks, surface missing metrics (e.g., conversion or returning-user KPIs), and recommend tool swaps like Amplitude → Mixpanel to raise utilization and cut time-to-insight.
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chapters (11)
- 0:00Introduction
- 0:49Data-driven decisions matter
- 3:36Data versus product teams
- 7:31Product and data collaboration
- 10:45Data Radar Maps framework
- 14:20Two truths and a lie
- 16:06Measuring data utilization
- 18:36Data Radar Maps use cases
- 20:03Data Radar Maps and KPIs
- 23:20Building data fluency
- 24:02Q&A
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