Augmenting our Reality with Technology: A Practical Guide to Real-world..
summary
Control Art builds real-time AR experiences on iPad and Epson smart glasses using Unity, ARKit/ARCore and custom shaders; projects run for 5–8 years with a 3‑year partnership on glasses. A Jerusalem Cardo deployment sees about 2 million annual visitors and records gaze and crowd analytics to auto‑reroute tours; museum and mall pilots use AR to increase photo‑op engagement and measure shelf attention. Examples include a Tamagotchi‑style social app that matches users and an MIT demo that reprograms physical controls.
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chapters (23)
- 0:00Introduction
- 0:22Speaker intro
- 1:03Augmented reality basics
- 2:09AR vs VR vs MR
- 3:13AR in cultural heritage
- 4:22Augmented reality in tourism and cultural sites
- 5:25User behavior with AR
- 6:32AR data collection
- 7:19Cardo Tours project
- 9:10AR data insights
- 10:28AR in shopping malls
- 12:32AR games and social
- 14:01Ingress Prime scanning
- 16:30AR in automotive design
- 18:56Advanced AR applications
- 19:38Cultural heritage storytelling
- 20:20Museum AR balance
- 21:24Tech and culture gap
- 22:08Responsible AR use
- 23:53AR challenges and future
- 24:36AR development start
- 25:17AR content cost
- 25:59Q&A
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