Data For The 99%: Unlocking Data Curiosity Across Your Organisation
summary
Argues that shifting from rigid end-to-end projects to an end-to-almost-end model unlocks widespread data use by keeping the last 5–10% flexible for business users or analysts. Describes building near real-time reporting at Target, an “urgent care for data” with two-week residencies for data scientists, a buyer usability test with 15 buyers (90 minutes of testing, 13 changes shipped by 4pm), and avoiding a $2m slow solution. Claims these steps scale curiosity and harvest many small otherwise-orphaned value opportunities.
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chapters (17)
- 0:00Intro
- 1:15The core dilemma
- 2:05Data is emotional
- 2:57Target example
- 3:39Black Friday example
- 4:24Emotional baggage
- 6:06My experience at Target
- 7:41Endtoend approach
- 8:32Prioritize
- 9:32New Problems
- 10:02Why Should We Care
- 13:39Business Case For Curiosity
- 14:31Dudes Law
- 14:59Value to Y divided by How
- 15:36What do we do
- 17:35End to almost end
- 20:10Questions
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