Building a Data Driven Culture in Your Organization
summary
Argues that data is the new form of capital and gives a concrete evaluation method — the four Ws framework — to inventory assets (who collected, what, how collected, where stored) across structured, quasi‑structured and unstructured sources. Describes launching a centralized data hub in six months at a large institution, ties success to executive sponsorship and companywide data literacy, and shows how small Excel logs up to clickstream and images can be turned into decision‑grade assets that the whole organization actually uses.
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