Effective Data-driven Product Roadmaps
summary
Framework for continuous roadmaps that scores ideas by reach, impact and effort and prioritizes using an impact vs effort matrix. Defines success per feature with discovery, engagement, retention and impact metrics and runs A/B tests as the rollout path. Recommends a dedicated data team inside product with one-week analyst sprints and peer technical review; example team of three analysts produces dashboards, ad hoc SQL and deep segment analyses and delivers weekly or monthly summaries. Suggests Segment as a telemetry hub Segment for event plumbing.
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chapters (9)
- 0:00Introduction to session
- 1:53About the speaker
- 4:03Why data matters in product
- 7:59Key metrics for feature success
- 11:31Product delivery process
- 13:17Roadmap framework overview
- 17:54Impact vs effort roadmaps
- 21:48Managing data analysts
- 27:12Q&A and wrap-up
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