Moral Foundations Theory help in overcoming resistance
summary
Claim: facts rarely change minds because decisions come from fast, emotional brain systems; experiments (fMRI, behavioral economics) show confirmation bias, the backfire effect, and that even paid participants refuse to argue the other side. Use: moral framing from The Righteous Mind and diffusion of innovations numbers 2.5% innovators and 13.5% early adopters to target change. Trial: a practitioner tests right‑ and left‑flavored frames with opponents then abandons persuasion for listen to understand, which proves more effective at lowering hostility and opening dialogue.
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chapters (13)
- 0:00Introduction and personal context
- 1:17Political division in the US
- 4:18Why rational arguments fail
- 9:51Personal growth and PhD story
- 12:30Human irrationality and biases
- 21:51Social psychology and change
- 24:00Fearless change pattern
- 27:14Diffusion of innovations curve
- 35:41Moral foundations theory
- 41:45Framing arguments by values
- 46:27Practical listening exercise
- 50:54Bias and open-mindedness
- 53:03Q&A and closing thoughts
