Interview
summary
Change succeeds only when it addresses people’s emotions and perceived losses, not just logic: loss aversion explains why experts resist new practices, and emotional decision-making drives adoption more than lists of benefits. The presenter reports spending ten years researching and writing Fearless Change, recommends applying experimental brain research to product and process shifts, notes that innovators and early adopters remain a small percentage, and argues that cultivating customer engagement and simple gratitude measurably improves outcomes and wellbeing.
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