Crossing the river by feeling the stones
summary
Introduces a practical mapping method that anchors user needs, plots component evolution from genesis to commodity, and reveals 31 repeatable economic patterns; mapping is built from roughly 9000 data points and shows where to attack, what to commoditize and what to keep bespoke. Demonstrates outcomes: a self-built serverless platform (JavaScript front-and-back, functional billing) launched in 2005; mapping guides Canonical’s rapid cloud adoption and informs UK government projects that report ~£450M saved.
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chapters (12)
- 0:00Start
- 7:01Five Factors That Mattered in Competition
- 9:28Situational Awareness
- 10:13What Would You Use To Navigate a Visual Map or a Verbal Story
- 18:57Systems Maps
- 19:45Digital Road Map
- 20:31How Do I Make a Map of Business
- 23:49Climactic Patterns
- 24:14Characteristics Change
- 26:06Componentization
- 29:10Doctrine
- 42:26Summary and Strategies
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