"Introduction to Value Chain Mapping"
summary
Argues disruption is broadly predictable and fixes are practical: build a value chain + evolution map (user needs → components → stage of evolution), use it to decide what to outsource, what to build, and where to apply Agile vs Six Sigma. Shows a hand-built mapping technique, an autogenerated “strategy as a service” that produced 64 templates, a 160-company study linking open by purpose to positive seven-year market-cap growth, and a real-world pivot that drove an OS to ~70% of the cloud market by shifting to utility-driven plays.
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chapters (7)
- 0:00Introduction to Value Chain Mapping
- 1:49The Problem with Strategy Documents
- 4:42Why Maps Matter in Business
- 7:31Evolution and Value Chains
- 9:17Economic Patterns and Predictability
- 11:00Manipulating Markets with Open
- 12:46Summary and Q&A
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