Changing what’s normal: how to transfer concepts between groups
summary
Offers concrete tactics and outcomes: frames change with the Overton window, cites the I immunized campaign and its 77% positive versus 16.8% negative survey results, and shows that persuading groups works by joining their norms, asking open-ended questions, and building positive associations rather than piling on facts or shame. Describes simple rituals (a weekly “what are you proud of” prompt) that create goodwill, and points to a visible project—the hipster map of Melbourne—as an example that got noticed.
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chapters (13)
- 0:00Introduction
- 1:38Maias day job
- 3:52Mobile phone safety
- 6:09The Overton Window
- 9:29Changing the Normal
- 13:39Negative Associations
- 15:36What doesnt work
- 16:04What works
- 16:51Openended conversations
- 18:34Shame and guilt
- 20:13Talking to people
- 23:09Being emotional
- 23:56Changing your own bias
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