Driving Technical Change
summary
Claims that resistance follows repeatable skeptic types and gives a stepwise strategy: identify skeptic types, match them to tactics, convert the willing, ignore the irrational, then use management mandates only as a last resort. Universal tactics are become an expert, soften delivery, demonstrate the thing working and keep trust. Situational moves include compromise, tie-ins to business compliance, peer-pressure adoption, publicity and literally build a bridge (an ORM that rewrites stored procedures) which the author uses as a proven success.
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chapters (7)
- 0:00The challenge of change
- 2:16It is a people problem
- 5:25The strategy for change
- 7:16Identifying skeptic types
- 18:53Tactics for implementation
- 30:11Executing the strategy
- 33:03Lessons and conclusions
