Augmenting brand awareness using location services
summary
A white‑label mobile marketing platform called Candy Bar uses AR plus GPS, OCR and beacons and GPS triggers to place virtual objects in real stores, show offers and let users swipe to change colors, sizes and order items. Campaigns (Cashtown, Traversed and others) tie geolocation overlays to fun facts, time‑limited offers and analytics; reported success comes from repeat interactions and measurable engagement metrics. Development requires cross‑platform AR tooling, beacon installs and a customer profile backend to personalize content.
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