Lowe’s Holoroom
summary
Case study of the Lowe's Holoroom explains a working in-store AR holodeck that lets customers map a bathroom, place doors, windows and thousands of real Lowe's SKUs on a tablet, swap tiles and paint, and preview life-size results. Built with Marxent and SciFutures using a proprietary scanning process, deployed in two Toronto stores, nominated for CES best-in-tech, turns out to drive measurable in-store interest and early sales despite launch uncertainty until weeks before go-live.
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chapters (13)
- 0:00Intro
- 0:25What are you doing
- 0:48Biggest competitor
- 1:37Twitch
- 2:37The Paper Experiment
- 3:25Dan Ariely
- 3:47Arthur C Clarke
- 4:14Science Fiction Prototyping
- 5:05Intentionally Inspired
- 5:32Case Study
- 6:40ScifiFutures Process
- 7:26Lowes Holoroom
- 8:32Questions
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