Data Analytics with Augmented Reality
summary
Claim: combining data analytics with augmented/virtual reality boosts conversions by letting customers virtually inspect products and travel destinations and by feeding immediate behavioral data back into analytics. Demo stack uses WebRTC, WebGL and HTML5 canvas for a browser-based VR/AR stream viewable on Google Cardboard/Oculus Rift. Prototype supports about 256 simultaneous peers (bandwidth-dependent), shows live phone broadcasts and 100-second HD site videos for travel that demonstrably increase buyer confidence, and the live demos work end-to-end.
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chapters (15)
- 0:00Introduction and team
- 1:06Data analytics overview
- 7:19What is augmented reality
- 13:14AR and VR differences
- 19:16Why AR matters for developers
- 21:04AR and data analytics combo
- 24:57Live AR demo introduction
- 27:11Live AR demo experience
- 33:16AR vs live telecast
- 37:14Case study travel agency problem
- 40:48AR solution for travel agencies
- 47:31Industry applications of AR
- 50:18AR in retail and robotics
- 51:47AR vs VR clarification
- 53:13Future of AR and closing
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