The Next Step for Augmented Reality
summary
Aumentados shows live augmented reality prototypes that run as Instagram camera filters and cloud-hosted web experiences, using phone cameras, depth sensing and plane detection to place 3D objects and do hand tracking. Demonstrations include virtual glasses try-on, a museum reconstruction of the Cali bombing, and restaurant menus that render dishes on tables; the deployments run in-platform (require mid-range or better phones), integrate with social video for promotions, and are paired with analytics (claiming 42% would pay more).
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chapters (9)
- 0:00Welcome and purpose
- 1:08Advertising and user attention
- 3:16Three challenges for companies
- 7:08Augmented reality explained
- 11:09VR versus metaverse
- 12:53Mixed reality and experiences
- 15:27AR success cases
- 18:54Cultural and educational apps
- 20:42Next steps and recommendations
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