Consumer Passwordless at Scale
summary
Microsoft removes consumer passwords entirely and reports organic adoption that hits its modelled year‑end goal within two days of the public announcement. Deletion requires the Microsoft Authenticator required plus alternative contact info; about 40% approved with one tap and succeeded, while ~60% needed to add credentials (≈10% added email/phone, ≈90% of ineligible users needed to install the authenticator and rarely completed setup). Casual users start 72% of flows but finish only 45%. Next steps: reduce friction and add passkeys coming.
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chapters (10)
- 0:00Introduction to passwordless
- 1:55Why remove passwords
- 3:20Microsoft’s passwordless journey
- 4:45Consumer passwordless demand
- 6:55Security vs user experience
- 9:01Delete password success factors
- 13:10Reducing friction in adoption
- 14:13Key takeaways and next steps
- 16:42Passkeys as a solution
- 17:25Q&A session
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