Stop Building Useless Software
summary
Argues that useless software stops when teams use a concrete empathy map canvas to turn guesses into testable assumptions, showing step‑by‑step use with sticky notes, flipchart sketches and role demos; cautions about recency bias and familiarity bias and the empathy gap; recommends silent brainstorming to populate persona quadrants (see/hear/do/say/think/feel) and then validate by quick prototypes or interviews so product decisions reflect observed user signals.
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chapters (24)
- 0:00Introduction
- 0:55What is useless
- 1:36Simple tasks
- 8:43Biases
- 9:23Recency Bias
- 10:11Familiarity Bias
- 11:17Gender Bias
- 13:06Grandmother
- 14:36Empathy Gap
- 16:08Empathy Map
- 17:00Collaborate
- 18:02Lets Pretend
- 18:14Drawing
- 18:53Who are you empathizing with
- 20:16Involve the whole group
- 20:38Reboot
- 21:44What do they see
- 23:00What do they say
- 23:43Silent Brainstorming
- 26:37Seeing Hearing Doing
- 28:34Inside the Head
- 32:01The Blank Map
- 35:08Empathy Mapping
- 39:31Maps
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