Finding Your Audience
summary
Panel lists concrete tactics: use Google Play player segments and demographic UA filters to target high-value users (example: male 30–55 targeting for a Transformers SLG), expect to pay ~$20/acquisition for those users vs $1 for broad buys because LTV can be 100x higher. Build sharable mechanics and assets so games market themselves (Crossy Road viral characters, BTS spikes), localize names/voice/UX aggressively, and run live ops weekly updates to retain and grow audiences; Florence sells heavily in China with minimal promo.
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