Ten thousand words
summary
Company indexes and serves short animated clips as a visual language, having delivered 500 billion GIFs over three years and billions per day to about 150 million unique visitors with a 60‑person team. It secures studio licensing — including official GIFs for Game of Thrones — exposes an API, and ships integrations for Gmail, Slack and MailChimp. The claim is a workable “humanist search” for emotion and a bet that still images will become moving images across the web.
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chapters (13)
- 0:00Intro
- 1:15Emojis and gifts
- 2:40Size of Giphy
- 5:20Demographics
- 6:20Gmail plugin
- 6:55How to make search more emotional
- 8:23humanist search engine
- 9:19gifts
- 11:02startups
- 11:45engineers vs artists
- 12:49introverts vs extroverts
- 14:17making things up
- 15:20the future of Giphy
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