The State of Generative Media
summary
Company fal runs inference on DALL·E 2, Midjourney, Stable Diffusion/SDXL and newer models like Sora and DeepMind V3 and reports video model usage rising from near zero to ~30% of platform revenue in months. Claims video is ~20x compute heavier and could make the generative video market 100x–250x larger than image, cites virtual try‑on as an early clear product–market fit, and describes a Time Square ad promo that worked end‑to‑end.
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chapters (6)
- 0:00Introduction to Generative Media
- 3:49Evolution of Generative Image Models
- 5:11Impact on Industries
- 10:50The Rise of Generative Video
- 14:23Future of Generative Media
- 16:33Conclusion and Call to Action
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