Revenue Engineering: How to Price (and Reprice) Your AI Product
summary
Orb builds usage-based billing infrastructure that meters AI workloads, simulates revenue, and supports rapid repricing; example customers moved from credit-counting to switch models under the hood so Jasper could offer unlimited tiers. A sudden OpenAI discount cut model costs by a third, changing COGS overnight. Platform patterns include CPU-ms charging (Cloudflare isolates), rate limits and guardrails for degenerate workloads, and tooling to run cohort simulations; some teams push 2–3 price changes a month and add real-time spend forecasts and outcome-based contracts.
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chapters (7)
- 0:00Introduction to pricing AI
- 2:28Traditional pricing principles
- 5:18Pricing for your audience
- 8:30Protecting and leveraging margins
- 10:58Flexibility in pricing models
- 13:03Simulating pricing changes
- 13:45Future of AI agent pricing
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