Hollywood's next step
summary
Madison Wells Media combines a production studio with investments (notably Wevr) to build VR content and solve distribution via Transport distribution so native VR creators publish once and reach Rift, Vive and PlayStation. China already shows scale: 2,000 location-based VR sites and 2 million payers at about $5 per 10 minutes. Strategy is to fund storytellers, prototype episodic room-scale VR projects at roughly half or less of a studio film budget, and own the brand before majors set P&Ls.
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chapters (17)
- 0:00Introduction to VR in Hollywood
- 1:12Madison Wells media approach
- 2:16Founding vision for VR content
- 3:18Investing in VR technology platforms
- 4:22Content development across platforms
- 6:06Elevator pitch for creators
- 7:08Hollywood vs Silicon Valley synergy
- 8:32Hollywood’s readiness for VR
- 9:56Opportunities in VR content IP
- 10:59VR consumption and market growth
- 12:22Budgeting for VR content
- 13:23Content challenges and opportunities
- 14:26Future of Hollywood and timeline
- 15:51Positioning for the Halo moment
- 16:35Finding the right talent
- 17:38Wild west of VR economics
- 17:59Content-first model across platforms
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