New frontiers and how to tackle them
summary
Company reinvents itself three times: from a document factory (2000–2010) to a $299/year unlimited legal subscription to a technology‑enabled, attorney‑delivered service that routes clients to about 30 boutique law firms and often 30 lawyers per state team. Built a mobile booking app that matches clients to licensed local counsel within minutes, ran 250,000 consultations, raised lawyer NPS from ~6% to over 70%, defended a $16M 11‑year lawsuit risk, and targets ≥50–80% cost reductions before launching products.
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chapters (8)
- 0:00Introduction
- 1:00Why did you have to do your first bloodless coup
- 2:30How did you plan for the future
- 4:25Regulatory morass
- 6:10Legal Zoom
- 11:00Legal services
- 13:10Vetting lawyers
- 14:40Zoom in the UK
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