Using the creative mind to problem-solve
summary
Claim: design thinking improves digital experience and speed at scale; IBM says its goal is to make embed designers in the business across ~350,000 people and points to a striking systems reach — “almost 90% of every financial transaction” — as the leverage point. Frog reports ~25% of revenue from financial services and routines like week‑long, multidisciplinary immersion workshops that force alignment. Teams emphasize empathy first with ourselves, humble confidence, and “strong opinions, loosely held,” and measure success by whether designs actually ship.
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chapters (12)
- 0:00Introduction to design thinking
- 2:11Why experience matters now
- 3:38Demand for designers today
- 6:45Design culture at Frog
- 7:26IBM’s embedded design approach
- 9:11Human impact in financial design
- 11:16Design thinking beyond deliverables
- 12:22Collaboration in 21st century teams
- 13:46Building multidisciplinary teams
- 15:54Empathy first with ourselves
- 16:57Empathy with engineers matters
- 17:17New designer attitude: humble confidence
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