Interview
summary
Nokia describes programs to help Android developers port apps to Nokia X and to reward developers via challenge points that can be redeemed for phones, accessories, gift cards, developer tools and marketing campaigns. Early results include seven apps ported within hours and a well-attended session; advice for startups emphasizes improving UI, running precise marketing campaigns, having a solid business plan, and using local initiatives (Barcamper, App Campus, Microsoft programs) for coaching and support.
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